Mulheres
I developed the Mulheres platform, a digital content portal focused on topics such as lifestyle, culture, career and well-being for a female audience.
The project involved rebuilding and repositioning a previously existing blog into a structured and monetisable content platform.
Technologies
- CSS, Figma, HTML, Linux Server, WordPress Platform
Client
Year
Website
The main challenge was to rebuild a previously lost digital platform while redefining its identity and structure.
The original project had been discontinued due to infrastructure issues, requiring a complete reconstruction with improved stability and scalability.
Additionally, it was necessary to define a sustainable content and monetisation model adapted to the local market.
The solution involved rebuilding the platform using a more reliable infrastructure and a structured content approach.
The website was developed on WordPress and hosted on a stable environment, ensuring improved performance and availability.
A content structure was defined across multiple categories, supporting consistent publishing and navigation.
A custom advertising system was implemented to enable monetisation through strategically placed ad spaces across the platform.
The project involved rebuilding the platform from scratch, including domain migration, infrastructure setup and content restructuring.
Previous versions were analysed to retain relevant elements while improving structure and performance.
Development and implementation were carried out with a focus on reliability, ease of use and future scalability.
The project resulted in a stable and structured digital platform, enabling consistent content publishing and audience engagement.
The new infrastructure improved reliability, preventing issues previously experienced with hosting limitations.
Additionally, the implementation of a monetisation model created a foundation for sustainable growth of the platform.
